
Let’s talk about something every creator dreams of – building a thriving online community while actually making money from it. And today, we’re diving deep into Skool, a platform that’s changing the game for creators everywhere.
If you haven’t heard of Skool yet (seriously, where have you been?), it’s this incredible platform that lets you bring your whole community together in one place. Think of it as your own private space where you can chat with your audience, share exclusive content, and even create courses – all while building something that can genuinely make you money.
What Makes Skool Different?

Here’s the thing about Skool – it’s not just another platform trying to be everything to everyone. Instead, it focuses on what really matters: genuine connections with your audience. You can actually talk to your people one-on-one, understand their struggles, and create content that truly helps them.
The best part? Everything happens in one place. No more jumping between different apps or trying to piece together a complicated tech stack. Whether you’re a YouTuber, coach, or someone with knowledge to share, Skool makes it surprisingly simple to:
- Chat directly with your community members
- Share exclusive content that your audience actually wants
- Create and sell courses without any technical headaches
- Build trust with your audience (which is huge for making sales)
Getting Started: The Basics You Need to Know
Let’s talk money first – because that’s probably what you’re wondering about. Skool is totally free for anyone who just wants to join communities (your future members will love this). But if you want to create your own community, it’s $99 a month after a 14-day free trial.
Now, $99 might sound like a lot, but here’s why it’s actually a steal: you get access to the Skool Games. Trust me, this is where the magic happens.
The Skool Games: Your Secret Weapon
The Skool Games isn’t just some fancy name – it’s literally a game-changer. Imagine having access to weekly calls with Alex Hermozi (yes, that Alex Hermozi who invested in Skool), plus a community of over 6,200 super engaged creators who are all trying to build successful communities.
But here’s what’s really cool – every month, the top 10 performers get to go to Vegas and spend a day with Alex. And these aren’t just empty promises. Let me share some mind-blowing numbers with you:
- One creator made $7,000 in just 10 days
- YouTube Magnates generated $770,000 in monthly recurring revenue
- Another creator built a community of 130,000 members paying $1 each month
Making Money: Real Strategies That Work
Let’s get to the part you’re really interested in – making money. There are a few different ways people are crushing it on Skool:
The Two-Tier Strategy
- A $1/month community
- A premium community
- The Single Premium Community
Some creators skip the entry-level tier and go straight for a higher-priced community. YouTube Magnates is a perfect example – they focus on delivering massive value at a premium price point. - The Free-to-Paid Pipeline
This is super smart – create a free community first, build trust, then offer a paid tier for more exclusive content and access.
Building Your Community Foundation
Here’s what’s cool about Skool – you don’t need some complicated funnel system to get started. Your about page actually works as a funnel. Sure, you only get 1,000 characters, but that’s enough to:
- Show people why they should join
- Highlight what they’ll get
- Create urgency to sign up
The key is making it crystal clear what value people will get. Even if your community is free, you need to show people why it’s worth their time.
Growth Tactics That Actually Work
Now, let’s talk about growing your community. You don’t need millions of followers to start (seriously, some of the most engaged communities have less than 100 members). Here’s what works:
Content Consistency
- Post regularly in your community
- Create different categories for discussions
- Use the points system to encourage engagement
Promotion Strategies
- Share on YouTube (if you have a channel)
- Use social media strategically
- Consider running ads (many successful creators do this)
Engagement Boosters
- Host weekly calls
- Create challenges
- Celebrate member wins
Myths vs Reality
Let’s bust some myths real quick:
Myth: You need a huge following to start
Reality: Some of the most profitable communities started from zero
Myth: You need tons of content ready
Reality: You can start with just a clear vision and good engagement
Myth: It’s too late to start
Reality: New creators are crushing it every single day on Skool
Making It Work: Your Action Plan
Ready to get started? Here’s your simple action plan:
- Sign up for your 14-day trial
- Join the School Games immediately
- Set up your about page (make it compelling!)
- Create basic categories for discussions
- Plan your first week of content
- Start engaging with members daily
Remember, success on Skool isn’t about being perfect – it’s about being present and providing value to your community.
The Bottom Line
Skool isn’t just another platform. It’s a legitimate way to build a profitable community around what you know and love. Whether you’re teaching people how to grow on YouTube, sharing fitness tips, or helping others master a skill, there’s room for you on Skool.
The platform is growing fast, and now’s the perfect time to get in. You don’t need everything figured out – you just need to start. The Skool Games community will help you figure out the rest.